CAVA
CAVA is a national, rapidly growing Mediterranean fast casual looking to stand out through their food.
They needed effective video and design to drive the largest, sustained growth in their history.
Dreamt up in 2006, CAVA began as a full-service restaurant concept in Rockville, Maryland.
By 2018, they had evolved into a fast casual restaurant group with over 200 locations across the United States. CAVA had two audiences to target: guests grabbing lunch in the four walls of their restaurants, and customers snagging a dip or spread off the shelf of their local grocery store.
Creating campaigns that truly spoke to these groups meant market research + analysis, identifying key influencers, and working with stakeholders to bring their vision to life. Oh, and we had to show results too, of course.
Video
Video was at the heart of both campaigns, bringing the narratives to life through story. Each video was aligned with a different noteworthy character: some influencers, some organic farming revolutionaries. It was a blast to tell their stories – and break pita with them.
Creative Direction: Liz Gabriel
Photographer: Sarah Gerrity
Videographer: Matt Sutherland
Timeless Seeds: David Oien
#WithMoreTime: Dylan Gordon
#WithMoreTime: Eva Goicochea
#WithMoreTime: Rebecca Gallop
Design
Impactful design was the backbone of CAVA’s messaging, from social and email to the messaging within their four walls. I partnered with our designers to to tell a cohesive across each medium, including video.
Art Direction: Sarah Gerrity
Design: Rebecca Zimmerman, Lula Eps, Matt Sutherland (video design)
